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E-Commerce: The Key To Reducing Cost And Increasing Sales

As a business owner, your goals are to improve customer satisfaction, generate sales and maximize profits through your business. To achieve these goals, you have to acquire more customers and reach out to them across various locations. This will entail you spending money on rent, advertisements, web hosting and management, social media marketing, distribution and […]

As a business owner, your goals are to improve customer satisfaction, generate sales and maximize profits through your business. To achieve these goals, you have to acquire more customers and reach out to them across various locations. This will entail you spending money on rent, advertisements, web hosting and management, social media marketing, distribution and much more.

However, we all know that quite a number of these expenses have become harder to maintain due to the unfavourable economic environment we find ourselves in. In fact, the Nigerian economy has been ranked 169 out of 181 economies for “ease of doing business” by the World Bank Doing Business 2016 Report.

For this reason, e-commerce serves as a great field to dive into for a business today. There is no denying the impact of how the digital age has transformed the manner in which our business goals can be achieved. According to the We are Social’s Digital in 2016 Report, about 97 million of the Nigerian population (184.6 million) are active internet users.

In a study conducted by Ipsos (a global market research company) Nigeria is Africa’s leading e-commerce nation in terms of potential and existing online shoppers, compared to other African countries (South Africa and Kenya).

These days, buyers are intrigued with the idea of shopping online. They like to view detailed images and videos, check availability and buy items via online and mobile tools. They want to order for their choice of product and receive electronic order confirmations with accurate shipping details on when their order will get to them.

At the SME MarketHub, we recognise these trends and have made available innovative products that can help your business achieve that online presence it should have at no cost. The SME MarketHub is a free, secure e-commerce and business directory platform where businesses can list, promote and sell their products and services online. This platform represents a flexible and easy method to reduce costs, enhance customer experience and create a competitive advantage for your business. It helps to increase sales and reduce inventory days on hand (which is how long it takes for you to convert your inventory into sales).

With an online presence accessed by millions of online users within and outside Nigeria, you are assured of reaching a wide spread of customers. See the image below for more benefits of registering on the SME MarketHub:

These days, majority of existing business owners around us focus on the ills and threats of the environment and find a convenient excuse to close shop while the strategic and enthusiastic business owners take advantage of the opportunities that abound. We believe you are one of the enthusiastic business owners that will make the most of this great opportunity to expand their business at no extra costs and maximize the potentials of this platform.

To find out more on the SME MarketHub and create your store, visit our website, and watch this video that will guide you through the signup process.