A lot of business owners are aware of the great benefits social media can have on their business. Most especially Facebook, which is one of the most affordable and effective means to market a business.Facebook is especially great for advertising because of its ability to transform the social reach of a business without causing you to spend much. Thanks to the amount of personal information in Facebook’s database, it also allows you to get detailed with targeting ads.Facebook advertising allows businesses to place ads or contents targeted to a specific audience. Profile details such as age, sex, location, job, religion, interests, marital status and other information can be used as a filter for your ads. The cost for these ads however vary on the reach and engagement received.
3 best practices for Facebook according to Hootsuite are:
Determine your objectives before you start:
You need to understand the purpose of your facebook ad whether it is to increase brand awareness, conversions, leads, vide views etc. Each action carried out by your audience will have an impact on costs so ensure you prepare your objectives before you start.
Determine your target audience:
More than 900 million people visit Facebook every day and use it to connect to what matters to them. As a result of this, Facebook houses billions of data. Therefore, take time to draw the specifics of your audience so your ads will produce the desired results and not lose relevance . It should appear where the right people will see it.
Rotate your ads regularly;
When people start to see your ads too many times, they get tired of it. Therefore change it from time to time.
Now let us take a look at how to create ads in simple steps:
Create a Facebook business page, if you do not have one already
Choose the category that best describes the nature of your business so people can find your page more easily. The category name will be displayed on your page and is one of the first things to be seen when your page is visited. To get started, go to https://www.facebook.com/pages/create, choose a page category, click on get started and follow the on-screen instructions.Fill out your page in full detail, include a relevant profile photo and cover photo, have a Facebook strategy.
Establish goals for your Facebook ads
State clearly and understand what you want to achieve by putting out these ads out. Ensure your goals are SMART. Your goal will guide your facebook strategy and help you to choose the right type of facebook ad. For example you goal can be to get 100 people to visit your website in 2 months.
Choose the type of ad for your campaign
You can choose the ad you want from your ads manager. There are different ways you can advertise your business. They are:
- Boost your posts
- Promote your Page
- Send people to your website
- Increase conversions on your website
- Get installs of your app
- Increase engagement in your app
- Reach people near your
- Raise attendance at your event
- Get people to claim your offer
- Get video views
Choose your target audience and ad spend
This is a crucial step in setting your facebook ad for success. You can target based on location, age, gender, interests, language and behaviour. You are also allowed to create custom audiences to reach a certain kind of people for example, people who already know about your business or you wish to remove them from you target audience so you can reach new people. After you have chosen your target audience, you can choose how much you want to spend on your ad. One of the great things about facebook is the low cost involved. You can spend little and still reach a sizeable amount of people
Choose how you want the ad to look
The actual creation of the ad is the fun part of advertising on Facebook. Choose your images, headline, body text, as well as placement of the actual ad. You can have up to 5 images, and the headline text can only be 25 characters.
Place your order
Once your ad is ready, click on the green button that says Place Order, located on the bottom right-hand corner. Once your ad has been reviewed and approved, you will receive an email.
Create an ads report
This will help you measure your success.
We will take a look at some of the steps outlined here in details in our next Facebook Ads post. Watch out for it.