The more engaged and connected employees feel at work, the greater their loyalty, happiness, and productivity. Social media makes people feel heard, connected, supported, and gives a sense of belonging to something big. Due to its open nature, social media can improve visibility and trust as well as inspire participation, sharing, and culture in the workplace. Here are a few ways social media inspires a more effective work place environment:
Builds community through a sharing initiative
Using team-building events, intranet, and social channels creates stronger workplace connections. Communities will form naturally once a space is allocated. Employees can follow each other, share, connect, and create a deeper feeling of family within your business.
Social networks give the space in which to build connected communities of employees, teams, and departments. This is important because connected employees tend to be happier. And happier employees are more productive.
Sharing wins and progress increases accountability. Employees can easily get behind wins, finding motivation in knowing they’re part of one team working toward one mission. Use private social networks and groups to communicate progress and keep everyone informed.
What better way to motivate employees than by recognizing individuals for his or her hustle, entrepreneurship, or creativity for the rest of the team to see? Try publishing company-wide successes on private or public channels, recognizing individual employees or entire teams who contributed.
Encouraging an environment of transparency can boost the collective motivation of your workplace. In showing that no one is hiding anything and information is readily available, people will have stronger respect for leadership and a better understanding of business objectives. Knowing leadership is listening and supports employees can do wonders for morale.
With your employees actively engaging on social media, many will naturally share content on your brand’s behalf. Employee advocacy boosts your marketing reach, employee retention, and information dissemination.