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Five Reasons to Include Videos in Your Digital Marketing Strategy

In less than one minute, customers can get the information they need about a business through a short, appealing video.

If you have not been using videos in your digital marketing strategy, this is the right time to start. The digital marketing industry has become an integral part of business and is one important way to stand out in the competition.

Videos attract more eyes on social media, giving customers a quick preview of a product without overwhelming them with texts. In less than one minute, customers can get the information they need about a business through a short, appealing video.

Beyond that, the benefits of videos are increasingly compelling for businesses. Here are five reasons to key into video marketing:

1. Videos boost conversion and sales: Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. Videos are very useful because they get visitors to stay on a page for longer, increasing engagement and the likelihood that they will convert to a sale, a mailing list, or something else of value.

Many people will choose to watch a video instead of reading an essay about your company or product. While it’s important to have the text available for those who want to read it, videos are more likely to draw in the visitor. As a result, they are more likely to stick around to learn something interesting about your company or one of your products, which in turn will boost conversion and ultimately sales.

2. Google loves videos: Videos give you the opportunity to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has great content. According to statistics by Moovly, you’re 53 times more likely to show up first on Google if you have a video embedded on your website. This is further boosted by the fact that Google now owns YouTube and having a YouTube link of your product on your page boosts your search engine rank.

3. Video Marketing Can Explain Everything: Creating a video to show how your product works is one of the best ways to launch it. According to a survey by moovly, 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. 83% of those businesses said their home page explainer video was effective. Animated videos are also a great option as they are a simple and entertaining way to get your message across.

4. Video Builds Trust

Trust is the foundation of a long standing relationship between you and your customers. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. Video content is likely to engage customers and ignite emotions. When we talk about elite people in the audience, active YouTube users have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.

5. Mobile users love videos: Video and mobile go hand in hand. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger. According to Google statistics, smartphone users are twice as likely as TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.

A clear example of how videos are very effective in Digital Marketing is the ‘737 Moments’ music video – the visual advertises the 737 SMS banking system, where customers carry out banking transactions from their mobile phone by simply dialing *737#.

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