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“Buy Nigerian” might sound like nothing but a catchphrase created by Nigerian Business owners to sell products made in Nigeria but the truth is that there are many reasons to consider buying Nigerian-made clothing, Nigerian-made food products, and other Nigerian manufactured goods.
Supporting Nigerian-Made clothing goes beyond simple patriotism, but further helps to contribute to a stronger and more stable future for the entire country through the support of our local fashion industry. This is why Guaranty Trust Bank is aimed at promoting enterprise through the GTBank Fashion Weekend. The annual event, which showcases various styles and trends of Nigerian outfits made by Nigerians among other wears by foreign designers, Nigerians begin to appreciate made-in-Nigerian outfits as a good wardrobe investment.
As a matter of fact, buying from local fashion businesses does more than you might think. Supporting local fashion businesses reinforces the strength of local communities and the Nation as well. It provides the best solution for building our National economy by building the most solid foundation imaginable: Nigerian citizens once again buying Nigerian-Made products especially clothes.
So why buy Nigerian made fashion products?
It Provides Jobs for Future Generations. Supporting local based fashion businesses means guaranteed jobs for future generations of designers, stylists, models and fashion entrepreneurs. This happens because the more money that is invested in buying Nigerian-Made products, the more money will be invested into manufacturing Nigerian-Made goods. As this happens, the more the manufacturing sector will grow. By growing the manufacturing sector, more jobs are created that in turn, will push more money back into the economy. This is a cycle that we can get behind. Creating demand for Nigerian-Made products means that more people will need to create those Nigerian-Made products.
It promotes Nigerian Independence. We as Nigerians have pride in our nation and in our independence. Relying on other country’s exports is counter-intuitive to our sense of being and to our national pride. Our country, which is an emerging powerhouse on the global market can grow even faster when we end our reliance on the exports of other countries and take back our independence by buying products made at home – by buying Nigerian-made products.
It builds a sense of community. When we buy Nigerian made products, we are contributing to the enrichment of our communities. It systematically makes us a part of something greater than ourselves and our immediate (material) needs. That one purchase we just made may contribute to the survival of a struggling local family business. Furthermore, as the gap that once existed between the consumer, the manufacturer and the retailer continues to decrease (thanks in large part to direct lines of communication that the Internet (SME MarketHub affords us), never before have consumers been able to give feedback in real time dialogue with these companies. Buying products made in Nigeria supports our communities!
So the next time you are faced between two choices; go for the one that promotes the Nigerian economy – buy Nigerian made.