If you thought having a documented business plan was unnecessary, think again. Having a business plan is vital to the health of your business as it describes your business goals and objectives and a guide to achieving them. With a business plan in place, you have a clear vision of the short and long term […]

Has it ever crossed your mind that customers no longer buy products and services, they now buy experiences? Jerry Gregoire, who was once the CIO of Dell said, “The customer experience is the next competitive battleground. It is where businesses are won or lost.” In other words, a customer might not necessarily make a purchase […]

As a business owner, your goals are to improve customer satisfaction, generate sales and maximize profits through your business. To achieve these goals, you have to acquire more customers and reach out to them across various locations. This will entail you spending money on rent, advertisements, web hosting and management, social media marketing, distribution and […]

Women make up 55 of the 500 richest people in the world. Today is International Women’s Day, which has been celebrated every year on March 8 for over a century. The world is full of inspiring and empowering women, and we have selected six of our favourite quotes by some of the world’s powerful women in literature, […]

You went for a job interview, and it went well (you even asked the interviewees questions). When you get the offer, you are excited because this means less financial stress, a chance to leave the house every day and something to challenge you on a daily basis. But, you must be careful because in the midst […]

Unless otherwise stated, job interviews are not supposed to be one-sided. While it is normal for a recruiter to ask questions during an interview, it is necessary, if not essential, that interviewees ask questions of their own in return. As a potential employee, you should ask questions to: – Ensure that the interviewer has no […]