No matter how good a product is, it is unlikely to sell itself. You need to push your products out there for people to become aware of them. You might be thinking-you are still struggling with sales and barely have enough cash to hire a sales representative or spend on advertisements. The good news is that you do not have to go that route if you don’t want to. There are other cost effective means that you can use to promote your products for the wider audience out there to see.
1. Build a Database
Start by building a database for your business. You probably do not know you already have one; you just need to organise it. Go through all your past invoices/receipts to retrieve the names and telephone numbers of your customers and if you do not have that, obtain this information at the point of payment to add to your records. To assist you with this, you can hire an intern.
2. Get on Social Media
Take your marketing further by creating social media pages for your business. This way, you can share information about your products and business with others.
Facebook: Post updates and videos on your business and share with your fans to get comments, shares and likes.
Twitter: Start a conversation and have your followers join in by using your hashtag (#).
Instagram: Engage customers by posting pictures of your products and services. (Read more here about how Instagram can benefit your business.)
3. Tell your family and friends
This can be referred to as ‘word-of-mouth marketing’ and is one of the oldest and most powerful marketing methods. Inform your family and friends who are usually your first and easiest set of customers. This way, you get them to talk about your product in a way that will drive awareness and sales. For example, send or tag them in photos of discounts on your products so they can repost on their profiles and tell their followers.
4. Email marketing
Email marketing is one of the easiest and cheapest ways to advertise your products and services. With records of your customers’ contact details, create a mailing list and start sending emails talking about the products and services you have on offer.
This inexpensive method attracts customers and draws attention to your SME MarketHub storefront or website. You can create exciting content such as short stories or reviews about your products and services.
6. SMS campaigns
Promote your product to audiences on mobile devices with the use of text messaging to convey the information. This works effectively because you do not require internet connection, making it accessible for customers to read.
7. Join an affiliate program
In an affiliate program, people promote your product and bring new customers for you at a commission. Signing up to the SME MarketHub will afford you these benefits, and the best part is you do not have to pay for anything; everything is FREE. We promote our customers’ products and services using the methods mentioned and much more at a free cost, no commissions to be paid.
8. Run discounts or competitions
Discounts and competitions are easy ways to get people aware of your product. Reducing the price and adding a free product to a purchase will attract customers. Ensure that the platform, the message and the steps taken to qualify for this are thorough and well-stated. Do not forget to tag us “@smemarkethub” or send an e-mail to inform us about these promotions so we can also help to publicise your campaigns.