A simple communication tool as effective as Whatsapp cannot be left out of your business. It remains the easiest and most convenient instant communication tool. Not only does it help to stay in touch with your family, friends and colleagues, it is also a great way of forming a rapport with your customers. On Whatsapp, you do not need any extra features or further instructions. Everything is simple and direct. All at relatively no cost.
According to Business Insider, messengers have surpassed social networks in terms of active users with Whatsapp having about 1 billion active users. Now where else should you be conducting your business if not on this platform? Find below ways by which you can use this platform to boost your business:
- Team communication and co-ordination:
Whatsapp has made the virtual workplace a reality for businesses as it saves them cost of office space. With Whatsapp, you can chat with a group of 256 people at once. It can be used for your internal communications which leads to a considerable saving of time and money. This way, messages, photos and videos can be exchanged. For example, you can use this medium to announce a new product or state the additional features of a product to your staff. By doing this, they are more enlightened and can attend to enquiries effectively in your absence.
- Customer Feedback
Improving products and service delivery is critical for businesses to remain significant in their market. Whatsapp serves as a great medium to get feedback from your customers and know what areas require improvement. It is as simple as texting someone and getting qualified feedback from them with no extra cost attached. This medium compared to questionnaires is more attractive and interesting for customers.
- Real-time Support
Just the way a live chat works on a website, this instant messaging app can function as that for you. For example, a customer who purchases an appliance from you and has problems fixing it can simply pull out his/her phone and text his issues to your whatsapp service line with a representative ready to assist him. This way, you have saved him from having to make countless calls or use up fuel or time in coming back to your store. Customer support should be fast and this is a great way of providing that.
- Online Ordering and Concierge Services
This service allows customers to order almost anything or make enquiries through their phones by texting the request to your service phone number. For example, a customer can send a request stating that he needs an outfit for a fashion show. You or your representative then become a consultant to this customer and recommend an outfit for him. This way, you have built a good relationship with him which will turn him into a repeat customer.