Email Marketing refers to sending messages with the purpose of engaging and influencing your customers to perform a required action. It is a convenient and easy means of regularly informing your customers of business news and updates, upcoming promotions, discounts and giveaways. Being consistent with it allows you to be seen by almost all of your customer base and remain top of mind to them.
However, to make the most out of your email campaign, you need a good email marketing solution that is easy to use, cost-effective and delivers the desired results. An email marketing platform provides your business with the tools required to implement your email marketing campaign. Here are 5 email marketing platforms with free versions to be leveraged on:
- Mailchimp – Supports 12, 000 monthly emails and up to 2,000 subscribers
- Benchmark – Supports 14,000 monthly emails and up to 2000 subscribers
- Campayn– Supports 20,000 monthly emails and up to 500 subscribers
- Vertical Response– Supports 1,200 monthly emails and up to 300 subscribers
- SendinBlue– Supports 9,000 monthly emails and unlimited subscribers. However, there is a daily limit of 300 emails.
These platforms help to organise your mailing lists for the purpose of creating and sending out emails. With their built in features, they provide a simple interface with which you can easily design your newsletters, generate reports and analytics to understand what works and where improvements are needed.
Other features possessed by these platforms which should also be considered when seeking out any platform are:
Custom & Professionally Designed Templates
Availability of a wide range of templates which you can choose from, and tools to customize your own templates.
Personalization and Segmentation
With this, you can tailor your emails to certain segments of your contacts. For example, a newsletter on men’s clothing line sent to only men and one that features dresses, blouses, skirts and other feminine wears sent to women.
Analytics help you to track and monitor the performance of your emails and know how you can make improvements. You get to measure the number of people that open your email (Open rate), clicked on a link in the email (Click through rate) and other key metrics.
This allows you test different versions of your email to see which is most effective in encouraging opens and clicks. You can test the subject line, content or send time while comparing results to find out what works and what doesn’t.
Inbox preview allows you to view how an email will look on various email clients (Gmail, Outlook) and devices. This way, you are sure your design will look good no matter how and where it is viewed.
Mail List Management
This assists to manage and organise your mailing lists. You can seamlessly import existing contacts, store them and create multiple lists for targeted campaigns. It also helps to organise contacts from opt-in forms and unsubscribe links.
This helps to ensure that your emails do not get stuck in the spam folder of your customers, but gets through to their inbox folder. The contents of your email are examined before it is sent out.
Your emails should work across various devices used to view it. People will only pay attention if your message is relevant and they can interact with it on the go. This is also key so you can monitor campaigns easily from your smartphone.
Ultimately, you should look at your business goals and choose a platform that will best suit your needs to achieve the preferred outcomes.