Christmas is here again, and for those of you on the retail end of the shopping spree synonymous with the Christmas season, this provides an ample opportunity to boost sales.
In the fast paced world of online retail, the holiday shopping season can be one of the most lucrative, and frustrating times of the year. Small business owners can sometimes struggle when it comes to increasing sales during the holiday season, but not to worry. Here are a few tips to ensure you are on the winning side of the shopping jamboree:
- Get ready: Get the right images for your products and describe them in detail; information is key and can influence your customers’ purchasing decision. Create a “Christmas Offers” category and use Christmas-themed banners to refresh your storefront.
- Use discounts: Having sales and promotions is a good way to increase transactions on your storefront. Take advantage of the season and give your products and services the visibility they deserve by offering irresistible discounts. Another way is to create bundles, seasonal pre-packaged hampers, goodie bags and service deals at discounts.
- Give something back: This season, offer your customers something extra; offer gift wrapping services and even throw in a free seasonal greeting card. Get creative with your product offering.
- Show you care: Communicating quickly and efficiently with customers develops trust in your brand/business. Monitor your inbox closely and keep your lines open for orders, alerts and enquiries.
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