Let’s Analyse This: The Wedding Industry in Nigeria

In this episode of Analyse This, Honey Ogundeyi and Tunji Andrews are joined by Yewande Abiose, the CEO of RENT -A- PARTY to discuss one of the most buoyant industries in Nigeria, the wedding industry.

Every Saturday, a large number of weddings happen in the country. From the north to the south, and the west to the eastern part of Nigeria, people gather to witness and celebrate brides and grooms as they tie the knot.

Little wonder the word “wedding” is one of the most googled words in Nigeria.

In this episode of Analyse This, Honey Ogundeyi and Tunji Andrews are joined by Yewande Abiose, the CEO of RENT -A- PARTY, to discuss one of the most buoyant industries in Nigeria, the wedding industry.

Also Read: Don’t be caught wearing these outfits to a wedding

The wedding industry has brought jobs to many including Make up artists, cooks, photographers amongst others, but all these come at a high cost with some weddings reportedly costing N100,000,000.

Why are weddings costly? Is the asoebi tradition still relevant? What exactly are middle class, upper middle class, and super rich weddings?

All these and more are discussed in this episode of Analyse this. Watch below: