Statistics have it that 75% of Nigeria’s online population use social media, and a majority of the users are either unemployed or seeking for a better job. While some people spend hours online, scrolling through timelines, liking and commenting on trivial posts, you can make the best out of social media and boost your career by doing the following;
1. Clean Up Your Social Media
Your social media page is your first impression to the online community so it makes sense that you make it look good. Edit your social media handles thoroughly and regularly; take out anything that looks unprofessional, from foul languages, nude photos, party shots or that photo of you smoking shisha! Create a decent and eye-friendly experience for your social media visitors and update it whenever you add a new skill or job to your portfolio.
2. Follow Publications in Your Industry
You are as connected as the people you follow on social media because it’s the easiest way to bring industry news, trends, and updates right to you. Simply “like” their pages and watch your newsfeed fill with articles, videos, and discussions. You never know where that knowledge will come in handy. You can also follow Influencers in your industry for a daily dose of advice and guidance, which you’ll feed off effortlessly from their timeline.
3. Get a Professional Photo
Your Facebook and LinkedIn at least deserve a clear professional photo of you in front of a simple background. Your Instagram photo may be less corporate but it still should be a professional shot – you never know who is stalking your page.
4. Write a Personal Bio
Rather than have your visitors wander around your page looking for clues about you, introduce yourself and what you do on your social media handles – Farmer, Model, Socialist, etc. Platforms like LinkedIn have made it easy for you to go beyond bio to adding a mini-CV.
5. Make Common Sense
Being a social media user goes beyond posting pictures with taglines, post only what makes sense! You can share quotes that interest you and your followers and are relevant to the trends and time of the post.
6. Be an active follower
Liking, commenting, and sharing other people’s posts will make them do the same when you post yours. It will also make you visible to more people who follow these people whose posts you engage in. Some social media influencers have been tagged so from just being active and regular commentators on popular pages, you too can gain affluence by taking more and making sense. If LinkedIn notifies you about someone’s work anniversary, do well to say “Congrats,” it doesn’t take that much of your data.
7. Join a Group
There are tons of awesome groups on Facebook and LinkedIn where you can participate in interesting conversations, get advice on just about any work situation, or even network your way to a job. All you have to do is find one you like and join in! Find alumni in your desired field, friends from high school, or past co-workers and send them a short, personalized message asking to connect. You never know what they can offer you.
Admit it, you do this already for your personal interest, you can do it for work-related reasons. Stalk a company’s page so you have something to talk about them in an interview, in an article or in a random conversation with someone.
9. Google Yourself
Hiring managers Google you, so be ahead of your followers and stalkers – google yourself and see what pops up. If you don’t like what you see or it’s outdated, delete and update your data with more-befitting stuff.
10. Look out for openings
A lot of things happen on social media including job adverts and recruiting. Stay alert and apply for as many as you can. As long as you are not paying for the applications, it doesn’t hurt to have interviews every other day, eventually one, out of the lot, will come through!
All the best in your endeavors!