With the release of the 737 Music video, Leading African bank, Guaranty Trust Bank, broke the norm in the history of Nigerian advertising and in USSD Banking Service.
The music video for the bank’s popular theme song quickly gained popularity, making it one of the most played and sang advert in the country. Meanwhile, the 737 moments video now has over 1million views, thanks for watching. Now the trendsetting bank is telling the backstory of how it brought together regular Nigerians from all walks of life to make the 737 Music video, titled 737 Moments.
The backstory of the 737 Moments Music Video is told through a docu-series that focuses on the passions and interests of the cast and how the 737 USSD Banking Service plays a key role in their daily lives.
Watch the first episode of the 737 Moments backstory below.